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alternative way of producing

and consuming new products

the misuse cycle starts in the sales sector of the circular material cycle, so that new objects can be created by misusing already existing parts, which can then be returned to the conventional circular economic cycle after use or returned to their original use.


open-source building instructions are made available free of charge on the own website, which can then be rebuilt by the customer‘s own hands without the need for special expertise or tools. all the necessary products, semi-finished and finished parts can be purchased inexpensively at the local hardware store and then assembled at home. in this way, assembling and supporting the project with one‘s own hands creates a sense of belonging and an increased appreciation of the product, but also of the environment.

in this way, things already provided by industry, such as a cartridge from dry construction, flower pots, rain barrels and standard aluminum profiles get a new use.




modular light

by flattening one side of the classic conical shape of a lampshade, a functional level was created that, on the one hand, allows for easy assembly as both a wall and free-standing luminaire and, on the other hand, creates space for the electronics, which are housed exclusively inside the shade.looking at the production, expensive mechanics and adhesives are not needed. instead, the sensually reinterpreted lampshade can be moved and tilted by its own weight and mechanical friction on the restrained and timeless frame.


trestle chair



healthy posture by flexible sitting

trestle chair is a flexible piece of seating furniture that offers various seating positions, ergonomically supporting the user in his or her sitting position and thus stimulating a new and healthy human-seating interaction.

the design of the seating furniture is based on a trestle and is complemented by a multifunctional backrest. the long & narrow seat with its unconventional shape invites to think about the possibilities of use and to discover sitting positions. a striking feature is the console-like surface that extends beyond the backrest and serves as a standing seat in the standing position. 




modular shelving system

s_01 is a modular shelving system made of galvanised sheet steel. the system consists of only one module and can be stacked on top of and next to each other as often as required.


the plug-in system enables intuitive assembly and disassembly without additional tools or connectors. it can be used as office furniture to store files and office utensils, but also offers the possibility to insert a clothes rail between two modules.





flat pack folding table

especially in times when showrooms and shops are closed, people are turning more than ever to online trade and the shipping of products.


the dimensions of the table are designed in such a way that no expensive forwarding agent is needed for shipping. tension can be shipped as a flat pack with the standard parcel service. the table frame consists of only four steel tubes that are bent into a u-shape. the frame is held together by four plastic hoses, each connecting two tubes. when the table top is inserted, it is fixed in place by the tension of the tubes.

eat easy



sustainable packaging

the design for the paper spoon eat easy was created with the background of raising awareness for a sustainable approach to our environment.


the paper spoon is part of the label and can be folded into a spoon after it has been detached. this playfully encourages the user to separate the packaging waste. by separating the paper label from the cup, one separates the plastic waste from the paper waste and so has a spoon to enjoy one‘s yoghurt on the go.


tips and tricks




during the time I was working as a lecturer, i co-authored a book, in which 100 tips and tricks on drawing techniques are written down.


these tips are suitable for both beginners and advanced and help to use the sketch as a tool for designers. the book contains texts and sketches by me that can motivate anyone to draw more and with greater confidence.

trestle chair
eat easy
tips and tricks

maximilian helmut ewert (*1994) is an industrial designer from munich, germany. in 2022 he finished his master´s degree at the folkwang university of the arts in essen. during his studies he worked as a teacher for the akademie ruhr, where he coached and supported industrial companies in their creative processes. in this way he was able to gain experience and impressions from a wide range of industries, such as the furniture industry or packaging and exhibition industry. besides own projects he is currently working as a freelance designer for the studio eric degenhardt industrial design in cologne.


the aim of my work is to add value to the object beyond aesthetic and functional aspects, to create a lasting experience, to stimulate new interactions or to create an increased sense of well-being. modern products should combine functionality, aesthetics and sustainability in a contemporary way. for me, sustainability is more than just material cycles, but rather a lasting emotional relationship  between human and object, the possibility to easily repair an object and design that is timeless and detached from trends. i believe that beauty and timelessnes emerge from the unchangeable formal essence of function. details, clean lines, simple shapes, balanced colors and ease of understanding are things I strive for. that being said, the shape of an object is not the goal of my design process. rather, the final object represents the design process.“

+49 17662540092

© maximilian helmut ewert 2021

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